![]() ![]() The best way to maximize return on ad spend and minimize conversion costs is through proper ad targeting. That being said, there are a few general best practices for “chatvertising” that apply to any brand. ![]() The ad creative you choose depends on what works best for your industry, and the advertising goals for your unique business. Best practices for click-to-Messenger ads Choose which bot blocks each one will link to.Īs soon as Facebook approves your ad and sets it live, it will lead users to the bot experience you’ve set up.Create the text for each button or quick reply.Here’s where you’ll choose between buttons or quick replies as options for how users can respond to your bot’s first message. Step 3️⃣ is to configure customer actions.Select the ad from the drop-down list (you may need to refresh the page for it to appear). Click Set up next to step 2️⃣, which is to connect your bot to the ad you’ve just created (or that you created previously).(Or, if you’ve already built a click-to-Messenger ad, it will appear in the integration automatically.) It’ll lead you to Facebook Ads Manager to build your ad. First, select the Click-to-Messenger campaign button in step 1️⃣of the outline.Once you’ve added the content of your greeting, drag and drop from your Entry Point’s card to create the next card (s) in the flow. Create the flow that users will be sent through after engaging with your click-to-Messenger ad, starting with the greeting.Click Choose ads to select an already-created ad (s).Back in the Flows tab, add the Click-to-Messenger Ads Entry Point to your flow.Select your ad account from the drop-down on that card. In that tab, you’ll see a card that says Facebook Messenger Ads. Then, go into Chatfuel’s Grow tab to link your ad account (s) to your Chatfuel bot.Set up your click-to-Messenger ad in Facebook Ads Manager.How to link ads to a chatbot built in Chatfuel’s Automation → Flows tab Once you have your ad created in Ads Manager, head to Chatfuel to link it to your Facebook bot. How to link click-to-Messenger ads to your Chatfuel bot Just click Confirm to submit your ad to Facebook for review. There’s no need to set up your buttons or quick replies in this final window you’ll do this in Chatfuel. This is the first message users will see from you in Facebook Messenger, so make it engaging! In the same window, customize the greeting.In the window that appears, we recommend choosing buttons or quick replies under Customer Actions.In the Messenger Setup section, choose the Start Conversations option and click Create.(Find tips in the next section of this guide.) In the Identity section, make sure that your ad will come from the same Facebook page that your bot is linked to in Chatfuel.Choose your desired budget and schedule for the ad.It’s up to you to decide whether this placement makes sense for your brand (or you can split-test to find out). On the other, Instagram has a valuable audience of over one billion users, most of whom belong to younger demographics. On the one hand, being redirected from Instagram to Messenger may be more jarring to users. Or, if you want this ad to show on Instagram too, you can use Manual Placements. (You’ll find more on creating custom and Lookalike audiences in the next section of this guide.) Choose your audience according to your business’s unique goals.Choose Messenger under Message Destination, and keep Click to Messengerselected in the drop-down.Give it a name too, so you can easily find it in Chatfuel later. Choose the Messages objective for your new ad.If not, follow these instructions to set up the ad in Facebook Ads Manager: If you’ve already created your click-to-Messenger ad in Facebook, skip to the next section. How to set up click-to-Messenger ads for your Chatfuel bot A click-to-Messenger ad is just what it sounds like: It takes users from Facebook or Instagram to a conversation with your bot in Messenger. ![]()
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